The Circular Economy We live on a finite planet, with a growing population and increasing living standards. Our current economy is linear, where we take, make, use and dispose of resources. This has caused an increase and instability to raw material and energy prices, unnecessary waste and damage to the environment. This linear economic model is simply unsustainable. To create a sustainable future for our finite planet, we must rethink how we use our resources to ensure we turn a linear economy in to a circular economy. In this future state, resources will continuously be reused and there will be no net effect to the environment. There are many different ways in which the circular economy can be achieved and it will require co-ordination and acceptance from companies, NGOs, governments and consumers. For further information on the circular economy, see the Ellen MacArthur Foundation who lead the Circular Economy agenda. Watch this introductory video to learn more (2min 12s):